Chad Friesen attended the recent Employee-Ownership Canada 2025 Conference, a landmark event marking the unification of two major movements…the old ESOP Association Canada and the newly established Employee Ownership Trust (EOT) Coalition…into a single, shared organization. This merger, which took place in July 2024, culminated in a record-breaking turnout and a renewed sense of energy and purpose within the employee-ownership community.
Chad represented Tallgrass and Friesens Corporation at the conference and received two plaques recognizing their financial and leadership contributions to employee ownership in Canada. He participated in a panel discussion and provided observations based on his experience managing an employee-owned company.

Key Takeaways and Reflections
With EOT legislation only recently enacted in 2024, the conference celebrated the first three Canadian companies to successfully transition to EOTs:
- Brightspot Climate
- Taproot Community Support Services
- Grantbook
Their stories served as powerful proof that Employee Ownership Trusts are not only viable but transformative. During his keynote, Jason Kenney, former Premier of Alberta, linked employee ownership to economic and political challenges, highlighting its potential for fairer wealth distribution. Chad agreed, stressing that employee ownership is especially timely and important now.
Tallgrass: A Patient Path Forward
Chad acknowledged the challenges Tallgrass has faced in its journey, particularly the slower-than-expected progress in helping other businesses take that first step towards an employee ownership transition. However, the conference reaffirmed that Tallgrass is on the right path. He highlighted the financial barriers that often prevent owners from transitioning their companies to employee ownership, especially when traditional financing options fall short. Tallgrass’s unique value proposition lies in its ability to “de-risk” these transitions by offering patient capital and operational expertise, making it easier for sellers to embrace employee ownership.
Culture as the Cornerstone
During his panel discussion with Grant Wilde (Spartan Controls) and Brendan Friesen (Centra Construction Group), Chad emphasized the cultural foundations of employee-owned companies. While financial benefits are important, he stressed that true transformation comes from fostering engagement, awareness, and shared values. He shared examples from Friesens, such as the “In My Company…” campaign and the deliberate act of handing out physical cheques during EOT distributions…small but meaningful gestures that reinforce the company’s commitment to its people.
Chad also recounted a defining moment during the COVID-19 crisis in 2020, when the Friesens Corporation Board prioritized keeping employees financially whole despite economic uncertainty. This decision, rooted in the company’s values, set Friesens apart from many other businesses and reinforced its identity as a people-first organization.
He explains, “That was a very distinct difference between our company and publicly traded companies or even most private companies. Those types of moments build credibility within your team, and it ultimately leads to the fact that we have a better retention rate – not just because we share profits with everyone but because we have a culture where people feel part of a family and that we are in this together…. those are the proud moments where we can say we truly operate very differently.”
Looking Ahead
The conference inspired Chad and gave him new insight: there are many routes to employee ownership. Some companies start with ESOPs before switching to EOTs, while others take different approaches. The core objective is inclusive, long-term ownership.
With continued support from both the Friesens Board and the Tallgrass Board, Chad remains committed to advancing employee ownership in Canada. His leadership and advocacy are helping pave the way for a more equitable and resilient business landscape.




